The world today is moving rapidly towards digitalisation but with this shift also comes a certain trust deficit. People are no longer comfortable with just purchasing products and services- they want to know exactly whom they are buying from. This is where personal branding comes in, especially for young entrepreneurs. In simple terms, a personal brand is how a business is viewed by people. This branding becomes a reflection of your values, your ethics and your personality and it plays a vital role in whether the customer wishes to purchase from you or not. Think of it as an identity card of your business enterprise. Just as your personal id discloses important details about you, so does the personal brand of your business. Organisations and big companies have logos, for entrepreneurs a strong and solid personal brand is the best way to stand out. While online resources have made it…
