As the world grapples with the environmental consequences of plastic pollution and waste, sustainable packaging has emerged as a beacon of hope for a greener future. Consciousness is at the forefront of consumer and industry concerns, and sustainable packaging has emerged as a pivotal solution to combat the growing tide of plastic pollution and waste. From biodegradable materials to innovative design concepts, brands must carefully choose their packaging to attract and retain customers. Trends in Sustainable Packaging The shift towards sustainable packaging is driven by several key trends shaping the industry. One prominent trend is the adoption of biodegradable and compostable materials, such as plant-based plastics, bamboo and mushroom-based packaging. These materials offer a renewable and eco-friendly alternative to traditional plastics, reducing environmental impact and carbon footprint. Another significant one is the rise of minimalist and lightweight packaging designs, aimed at reducing material usage and optimising space efficiency. By prioritising…