Do you remember the time when subscriptions used to be restricted to magazines and milk? Those taking subscriptions were looked upon as smart and advanced. Today, subscriptions have expanded to include movies, meals and mobility. What’s the attraction? Instead of asking consumers to buy repeatedly businesses are promising a stream of benefits- on time delivery, discounts and a model that’s tailored to their needs. So What Do Subscriptions Cover? It all began with over-the-top (OTT) streaming platforms which offered millions of people to pay monthly or annually for shows that were ad-free, with the added bonus of the latest content being available to them. From family sharing plans to reasonable prices, consumers loved the convenience of sitting in the comfort of their homes and browsing unlimited content. Music apps followed, giving consumers the option of personalised playlists and no adverts to break the music. E-commerce was not far behind in…