Go to Bengaluru, San Francisco or Singapore and you’ll see one thing in common. Everyone has a startup or aims to build one. But then why do 90% of new startups fail early, and some as early as their incubation state or within the first year? This happens all the more with startups that have secured outside funding. More money and VCs give birth to a host of new problems, more compliance and the debilitating pressure to deliver on aggressive targets for scaling and generating significant ROI for the investors in a rather short period of time. The dream of being a unicorn is only realised by 1% of the startups and most of them are anyway operating under heavy losses like Uber or going bankrupt like WeWork. This happens a lot with first-time start founders who maintain a reactive approach to crisis management rather than being proactive and planning…
