It wasn’t too long back that if someone wanted to start a business, they required funds for office space, staff, and advertising. Today, this scenario has transformed completely. A successful business needs only a smartphone, an internet connection, and a creative idea. A novel concept which is allowing people to build businesses that are reaching millions. Enter the role of social media entrepreneurs and influencer-led businesses. The irony is that many influencers and online creators, it started as a hobby. Someone who loves cooking shared recipes on Instagram or a mom who enjoys dancing created short videos on TikTok! Fun right? But when people began to enjoy the content and follow their accounts, these creators realised they had the power to build something valuable: an audience. And a captivated audience opens the door to opportunities. As they say, the rest was history. So, what exactly makes influencers different from traditional…