Every small business tends to primarily focus on traditional forms of advertising such as print ads, coupons and billboards to get its first set of customers. However, this limits the target market, and customer numbers start to die down after the initial frenzy fades away. That’s where digital marketing comes in to help you lay down your marker in the online age of 2023.
It has infinite potential and gives your brand so many ways to be innovative with proven results that are backed by data and analytics collected over the last few decades. Here are 5 reasons why your small business or new startup can grow and truly stand out from its competitors through digital marketing:
1) It’s More Than Just Marketing
Digital marketing serves as the medium through which your brand will really connect with people on a deeper level to form trust and a sense of camaraderie. Campaigns about generating awareness for social issues, contributing heavily to the community and using ethical business practices is what helps a small business to scale its operations by forming a loyal customer base.
2) Cheaper Than Traditional Advertising
Running ads via television, radio, magazines and newspapers costs a lot of money for mere seconds of promotions that are often not that effective and get mixed in with the countless ads. For a small business or a new startup, it’s better to focus on reach as well as cost-efficiency. Focusing on SEO, Google Adwords, YouTube ads and podcasts is a better way to put your brand out there for a lot less money.
3) Availability of Accurate Marketing Analytics
Contrary to traditional advertising where you can never pinpoint the exact reach and call to action effect, digital marketing gives you the benefit of having in-depth and accurate results. This allows a startup to test several ad campaigns with different keywords, strategies and target audience in order to find the best approach.
4) Educating Your Customers
Some products and services are complex to understand and operate. On the other hand, sometimes the products are new inventions that the market has not seen before. In such cases, it is very important to educate your potential customers in an engaging and user-friendly manner about what your product is and why they need it in the first place. Digital marketing solves this conundrum efficiently since you can easily share valuable information, how-to-use guides, expert advice and business models to several generations of people, all at once.
5) Multiple Sales Channels
Digital marketing helps you put your products and services out there through a variety of sales channels ranging from YouTube videos and social events to Facebook Marketplace ads and targeted blog posts.
Having the privilege of using the combination of all these platforms together is very powerful for delivering your brand’s message, educating customers about your USPs and engaging your target audience.
