A company’s culture is like its pulse. When the culture suffers, the entire company does. Employees pay close attention to the environment they work in and how it affects them. Moreover, the advent of technology and social media means that a firm amd its culture is being closely monitored by the world at all times.
It is important to harbor an organizational culture that benefits all the parties involved.
Let’s take a look at why that matters:
1) A company’s culture is its DNA
When you think about a company’s culture and things like “good work-life balance” , “constant quality-checks”, “constructive criticism” or “fair pay”, it essentially defines the identity of that company.
The identity is both external and internal. It echoes throughout the minds of employees as well as the consumers. It represents how a firm conducts its business and how it treats its employees and customers.
2) A company’s culture is its long term viability
What is the common factor behind establishing customer satisfaction, employee satisfaction and employee engagement?
An excellent company culture
Cheap products or exorbitant salaries will never make the customers and employees happy if the company doesn’t exude quality in its products and respect towards employees.
3) A company’s culture inspires all the stakeholders
If the culture is positive and nurturing, the employees will be motivated to perform above and beyond what’s expected of them. They will tale the initiative to think out of the box and innovate.
On the other hand, customers will prefer a company that does a lot for its employees and community. Goodwill is built over time when a company leads by example through its culture and values.
Written by Gagan Dhawan
