The shift towards sustainability might seem tedious in the beginning for companies, however, its benefits easily outweigh the initial inconveniences. Going green is not an added cost. In fact, it is an investment in your brand as well as the planet. Eco-friendly packaging that doesn’t harm the environment is the best way to move forward. Here’s a quick recap from the last article about what sustainable packaging really means: “Sustainable packaging uses materials that are environment-friendly, recyclable, not harmful to flora, fauna or people, and not generating greenhouse gases. Moreover, the materials should also not burden natural resources such as water, land and more on their creation as well as disposal through recycling, decomposition etc.” Gagan Dhawan According to a study conducted by Nielsen, brands that adopt sustainability outperform and outlast those who don’t. This doesn’t come as a surprise because brands that have long-term vision and goals often come…