The business landscape is as dynamic as it is unpredictable, demanding adaptability and foresight from every entrepreneur and company leader. The concept of pivoting—a fundamental shift in business strategy or model—has become a vital lifeline for businesses facing rapid changes in technology, consumer behavior or market conditions. Pivoting has evolved from being just about survival to seizing new opportunities and thriving in an ever-evolving marketplace to stay agile and competitive. Why Should You Consider Pivoting? There are several compelling reasons why businesses decide to pivot: Market Feedback: When your product or service isn’t hitting the mark, customer feedback can be your biggest ally. If sales are dropping or feedback is consistently negative, it’s a sign to rethink your approach. Technological Shifts: Technology moves fast. What was cutting-edge last year might be obsolete this year. Companies like Netflix pivoted from DVD rentals to streaming due to technological advancements, showing how crucial…
