“Hey Siri, what does today’s temperature look like?” “Alexa, play some songs by Kishore Kumar.” In recent years, voice search has rapidly gained popularity, driven by advancements in artificial intelligence, the massive boost in sales of smart devices and the convenience it offers users. Now that we’re halfway into 2024, optimising content for voice search is becoming increasingly crucial for businesses and marketers aiming to maintain their competitive edge. The Rise of Voice Search Voice search technology allows users to perform searches by speaking into a device rather than typing. This technology has become ubiquitous, thanks to the widespread adoption of smart speakers like Amazon Echo, Google Home and Apple’s HomePod, as well as voice assistants such as Siri, Google Assistant, Bixby and Alexa. Why Voice Search is Important – Convenience and Speed Voice search is faster and more convenient than typing, enabling users to multitask and access information hands-free.…