From Baby Boomers to Gen Z, each cohort holds distinct attitudes towards health, sustainability and dietary choices. That’s why understanding the diverse preferences and values of different generations is crucial for effective marketing. Understanding Generational Differences 1) Baby Boomers (born 1946-1964) Baby Boomers value health and wellness, but may be more sceptical of trendy health fads. Marketing strategies should emphasise the health benefits of plant-based products such as improved heart health and weight management. Highlighting the convenience and familiarity of plant-based options, like plant-based milk for coffee or meat alternatives for traditional recipes can also resonate with this generation. 2) Generation X (born 1965-1980) Generation Xers are often busy juggling work and family responsibilities. Marketing efforts should emphasise the convenience and time-saving benefits of plant-based products, such as ready-to-eat meals or meal kits. Highlighting the versatility of plant-based ingredients in family-friendly recipes can also appeal to this generation’s desire for…
Have you ever noticed that most of the corporate cafeterias in tech parks and other office hubs are full of unhealthy and overpriced food?…
As awareness of environmental sustainability grows, diners are increasingly seeking eco-friendly options that nourish both body and planet. From plant-based delights to innovative sourcing…
A profound transformation is sweeping across lifestyles, diets, and the collective consciousness of a planet in need. The Green Revolution is shifting from a…
Beyond the dimensions of diets and food choices, the plant-based movement is reshaping our relationship with the environment, our health, and even the ethical…
Every year on November 1st, vegans and advocates for a more compassionate and sustainable world come together to celebrate World Vegan Day. It’s a…
In a world that’s speeding toward the future, the notion of eco-conscious living has become less of a trend and more of a necessity.…
In a world of fast-paced living and processed foods, the concept of mindful eating and plant-based living is emerging as a transformative approach to…
In the heart of the business world, a green revolution is underway, driven not only by profit margins but also by a profound sense…