With shifting consumer preferences and growing awareness towards health, ethical concerns and sustainability in India, plant-based entrepreneurs and startups have struck gold. While plenty of Indians have already been living a vegan or plant-based lifestyle for many decades, the recent transition towards plant-based diets and the subsequent growth has accelerated rapidly over the last 5 years. How Innovation Has Played a Key Role From the introduction of mock-meat and dairy alternatives to vegan leather being used for clothes, phone cases and journals, the possibilities are endless and the future is bright. For instance, Motorola recently launched two mobile phones boasting a vegan leather back instead of plastic which has proven to be a big hit among the youngsters. Motorola also managed to make sure that apart from targeting vegans being concerned for the environment, the vegan leather back actually looks and feels aesthetically-pleasing in a bid to grab the attention of…
