Did you know that going green will not only help the planet, but also scale your small business? People often associate sustainability with added costs and operational nightmares, however, that misconception is changing for good. With more and more brands going green these days from small businesses to Fortune 500 companies, it’s the perfect time to implement sustainable strategies in your company. Here are 5 reasons why your small business should go green in 2023 and continue doing so for decades to come: 1) Brand Value and Trust Gone are the days when having the lowest prices in comparison to your competitors would make you more popular. Customers are more conscious about how their purchases affect their environment and the people around them. A brand’s identity is not just its own anymore. Consumers feel that they embody and represent what a company’s environmental stance stands for through their association whenever…