From Baby Boomers to Gen Z, each cohort holds distinct attitudes towards health, sustainability and dietary choices. That’s why understanding the diverse preferences and values of different generations is crucial for effective marketing. Understanding Generational Differences 1) Baby Boomers (born 1946-1964) Baby Boomers value health and wellness, but may be more sceptical of trendy health fads. Marketing strategies should emphasise the health benefits of plant-based products such as improved heart health and weight management. Highlighting the convenience and familiarity of plant-based options, like plant-based milk for coffee or meat alternatives for traditional recipes can also resonate with this generation. 2) Generation X (born 1965-1980) Generation Xers are often busy juggling work and family responsibilities. Marketing efforts should emphasise the convenience and time-saving benefits of plant-based products, such as ready-to-eat meals or meal kits. Highlighting the versatility of plant-based ingredients in family-friendly recipes can also appeal to this generation’s desire for…