A lot of us may immediately think of AI, automation and social media when it comes to pointing out things that have disrupted and improved the business domain in recent years in the most colossal of ways. And that is right to some extent, but not entirely true.Once you go beyond new and efficient ways of doing business, you’ll stumble upon the change in reason(s) for running one in the first place. Perhaps the most profound and significant shift in the business space has come in determining a company’s long-term vision—one where profit is no longer the sole measure and metric of success. Instead, a new breed of companies is emerging, driven not only by financial gain, but also by a deeper sense of purpose and values. Does commitment to values really shape a company’s success in today’s competitive marketplace? Embracing a Higher Calling In an era marked by increasing…