Every small business tends to primarily focus on traditional forms of advertising such as print ads, coupons and billboards to get its first set of customers. However, this limits the target market, and customer numbers start to die down after the initial frenzy fades away. That’s where digital marketing comes in to help you lay down your marker in the online age of 2023. It has infinite potential and gives your brand so many ways to be innovative with proven results that are backed by data and analytics collected over the last few decades. Here are 5 reasons why your small business or new startup can grow and truly stand out from its competitors through digital marketing: 1) It’s More Than Just Marketing Digital marketing serves as the medium through which your brand will really connect with people on a deeper level to form trust and a sense of camaraderie.…