Be it an amateur business-dreamer thinking about opening his own venture or a seasoned entrepreneur looking to invest in a new business, thorough research is needed. Well, as they say, prevention is the best form of cure. So, when it comes to business – Planning is the best form of prevention. Opportunity screening is the process of evaluating a business opportunity by carefully studying important factors such as market size , market structure, capital required, existing competitors, legal regulations, trend forecasting and most importantly, the scale of disrupting the market through innovative ideas and strategies. Let’s take a look at four essential factors to consider when evaluating a business opportunity: 1) Identify the Market Need A lot of good ideas go to waste and a huge chunk of small-businesses close prematurely because they didn’t look at the bigger picture. Does your potential product or service have the viability to survive the ever-changing market…