“What can we do to bring children back to our roots and keep them away from screens?” This is what sparked a desire to establish “Ikaroa” as a kids-centric children’s brand that caters to a wide range of age groups between 0 and 10. It brings forth not just great stories centred around Indian Mythology but introduces creative ways to keep a child engaged with child-appropriate activities. Ikaroa products are well designed, colourful and much loved by kids of all age groups.