Sustainability is growing in its importance and necessity across the globe. Customers are more aware nowadays and they understand that brands must take the initiative to identify and fulfil their responsibility of reducing the environmental impact of their business activities.Packaging, as it stands, is a huge part of the sustainability debate. Sustainable packaging is the one of the most valued elements of a business in the eyes of consumers. According to research by Deloitte, 53% of the consumers believe that if a product uses minimal or recyclable, compostable, or biodegradable packaging, it makes it sustainable. Moreover, 31% of the consumers said this was a consideration when making a purchase. What is Considered as Sustainable Packaging? Sustainable packaging uses materials that are environment-friendly, recyclable, not harmful to flora, fauna or people, and not generating greenhouse gases. Moreover, the materials should also not burden natural resources such as water, land and more…
