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A company’s culture is like its pulse. When the culture suffers, the entire company does. Employees pay close attention to the environment they work in and how it affects them. Moreover, the advent of technology and social media means that a firm amd its culture is being closely monitored by the world at all times. It is important to harbor an organizational culture that benefits all the parties involved. Let’s take a look at why that matters: 1) A company’s culture is its DNA When you think about a company’s culture and things like “good work-life balance” , “constant quality-checks”, “constructive criticism” or “fair pay”, it essentially defines the identity of that company. The identity is both external and internal. It echoes throughout the minds of employees as well as the consumers. It represents how a firm conducts its business and how it treats its employees and customers. 2) A…