From forging alliances to leveraging complementary strengths, strategic partnerships have emerged as an important tool for companies to scale their brands and expand their reach in the market. The value of collaborative ventures in generating new ideas, products and services as well as acquiring and retaining more customers has finally come to the forefront as a key business strategy. Here’s how businesses are using the power of collaboration to propel their growth trajectories and unlock new opportunities: 1) The Power of Synergy Imagine the merger of two global giants that are instantly recognised by people in every country on our planet. This was the case with Nike and Apple, whose collaboration resulted in the development of the Nike+ running app. By integrating Apple’s technology with Nike’s athletic expertise, the partnership transformed the way people track their fitness, creating a seamless user experience and opening up new avenues for both companies.…
Over the last decade, plant-based culinary education has taken a multi-pronged approach to also include…
Picture this: you’re scrolling through your social media feed, bombarded with memes, news updates and cat videos. Sound familiar? But what if, amidst the chaos, you could curate a digital space that feeds your soul? That’s the power of spiritual screen time. Our screens have become portals to vast virtual landscapes, offering endless streams of information and entertainment. However, amidst the constant buzz of notifications and updates, it’s essential to carve out a digital environment that nurtures our spiritual well-being.Here are some practical tips for curating a digital space that supports and enriches you spiritually: 1) Mindful Consumption of Content a) In a world inundated with digital content, being mindful of what we consume is essential for spiritual nourishment. Choose media that uplifts and inspires, such as podcasts, articles, or videos that align with your spiritual beliefs and values. b) Prioritise quality over quantity by selecting sources that offer insightful…
We live in a world where attention spans are fleeting and competition for consumer engagement…
A lot of us may immediately think of AI, automation and social media when it comes to pointing out things that have disrupted and improved the business domain in recent years in the most colossal of ways. And that is right to some extent, but not entirely true.Once you go beyond new and efficient ways of doing business, you’ll stumble upon the change in reason(s) for running one in the first place. Perhaps the most profound and significant shift in the business space has come in determining a company’s long-term vision—one where profit is no longer the sole measure and metric of success. Instead, a new breed of companies is emerging, driven not only by financial gain, but also by a deeper sense of purpose and values. Does commitment to values really shape a company’s success in today’s competitive marketplace? Embracing a Higher Calling In an era marked by increasing…
Gone are the days of traditional customer service models, where interactions were confined to phone calls and email exchanges. As we navigate the Blade Runner-esque maze of the digital age, the evolution of customer service is an ongoing journey—one shaped by innovation, adaptation, and a relentless commitment to customer satisfaction. The expectations of consumers have undergone a profound transformation, driven by technological advancements, shifting consumer behaviours, and a heightened emphasis on personalised experiences. The Rise of Omnichannel Support Customers now expect seamless and consistent support across a multitude of channels. Whether it’s through traditional channels like phone and email, or newer platforms such as social media and live chat, businesses must be prepared to meet their customers wherever they are. Implementing an omnichannel support strategy not only enhances accessibility, but also allows for a more personalised and responsive approach to customer service. Embracing AI and Automation Artificial intelligence (AI) and…