The shift towards sustainability cannot be delayed any longer, and governments and corporations seem to recognise that. After the recent natural disasters in the United States and Spain caused by severe climate change, it is imperative that something is done. Investments in green technology give companies a competitive advantage and long-term viability of operations while also ensuring that the state of our environment improves gradually instead of deteriorating even more. Growth of Green Technology With increased investments in crucial sectors like renewable energy and electric vehicles to sustainable agriculture and waste management and water conservation, the future looks bright and green. Governments are also implementing stricter regulations to limit pollution and reduce carbon footprints, while consumers increasingly prefer sustainable brands. Major Drivers Behind the Boom in Green Technology a) Demand from Conscious Consumers Millennials and Gen Z are on the side of ethics as they have started transitioning towards sustainability…
With global warming increasing at an alarming rate and Antarctica going green recently, it is…
The auspicious occasion of Navratri brings in a lot of festivities and joy, and these nine days also present the perfect opportunity for people looking to switch to a plant-based diet. Since millions of people across India start fasting to complete rituals and abstain from eating meat, eggs and processed foods, they temporarily switch to a whole-foods, plant-based diet with healthier options such as grains, nuts, seeds, fruits and vegetables. That’s why Navratri is the ideal starting point for someone looking to make these changes permanent. Here’s how Navratri can help you transition to a plant-based lifestyle: 1) Clean Eating Due to Fasting Since so many people avoid meat, eggs and processed foods, they instead start eating pure foods (sattvic diet) by increasing their intake of fruits, vegetables, nuts, and naturally gluten-free grains like buckwheat (anaaj), amaranth and millet(bajra). Dishes like sabudana khichdi made from tapioca pearls, kuttu roti that…
Customer is king, and will always sit on the throne. Retaining the trust and loyalty of your customers is the key to accelerating growth, profitability and sustainability. Research by Harvard Business Review shows that increasing the customer satisfaction by just 5% can skyrocket profits up to 95%. The study also demonstrated that it can cost more than five times to acquire a new customer as opposed to retaining an existing one. So how do you create a competitive culture in your company that revolves around the wants and needs of your customers? 1) Think Beyond Deals and Discounts The first thing that businesses must understand is that times have changed and customer loyalty cannot be bought through deals and discounts anymore. They’re just a short-term fix that only lasts till you wake up tomorrow and watch your competitors undercut your prices and drive you out of business. For instance, if…
With shifting consumer preferences and growing awareness towards health, ethical concerns and sustainability in India,…
“Higher the risk, higher the reward” is the most common advice thrown around new entrepreneurs and startups by potential bidders and VCs in a bid to motivate them, however, that may not always be the wise approach. But what about reducing and managing risk from day one? This is something that is seldom talked about in business summits and autobiographies, however, most entrepreneurs practise the art of de-risking their business from the very beginning. This provides them with a safer and accelerated route to grow their startup without putting the business under unnecessary risks. 1) Solve Problems as Your Main Revenue Stream Budding entrepreneurs often waste a lot of time by taking unnecessary courses, building fancy websites and things that don’t solve problems or deliver any value. The easiest way to be successful is to solve problems quicker, better or more economically than your competitors. Yes, gaining knowledge, improving skills…