Did you know that going green will not only help the planet, but also scale your small business?
People often associate sustainability with added costs and operational nightmares, however, that misconception is changing for good. With more and more brands going green these days from small businesses to Fortune 500 companies, it’s the perfect time to implement sustainable strategies in your company.
Here are 5 reasons why your small business should go green in 2023 and continue doing so for decades to come:
1) Brand Value and Trust
Gone are the days when having the lowest prices in comparison to your competitors would make you more popular. Customers are more conscious about how their purchases affect their environment and the people around them.
A brand’s identity is not just its own anymore. Consumers feel that they embody and represent what a company’s environmental stance stands for through their association whenever they buy products or services from that particular brand.
Therefore, following sustainable practices from bottom to top and going green is essential for a small business to build trust and win the loyalty of its customers as well the local community where it conducts its business.
2) Higher Cost-Efficiency
Going green isn’t always as tedious as it seems. Starting small by switching off electrical appliances in the workspace when not in use, carpooling facilities for employees etc are fairly easy to implement.
Such measures help a small business to cut down on its operating costs and put that money towards improving its products, operational model and customer care experience.
3) Attracting, Hiring and Retaining Better Talent
Just like customers treat your brand value as a reflection of their own beliefs, ethical standpoint and morality, so do employees.
World class talent across the world will not be wooed by just the promises of fat paychecks and career growth opportunities. They also genuinely care about what a company does to reduce its environmental impact and how it portrays them.
Going green will help you attract top notch employees who will not only help you grow the small business, but also contribute towards your pro-environmental initiatives.
4) Eligiblity For Awards and Grants
Going green comes with its fair share of monetary benefits, operational advantages and good PR through various awards and recognitions.
Good PR can help you attract more customers, investors and talented employees. Getting monetary and operational grants such as subsidies and first mover advantage on projects respectively can help your brand grow exponentially.
5) Competitive Advantage
When your brand does more for sustainability and green initiatives, it puts you in front of the pack. Your small business will shine brighter than your competitors and customers will tend to switch to your products and services.
Moreover, this will help you retain high-quality employees, grow investor confidence and improve your economies of scale.
